"Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family."
- Kofi Annan
State of Maryland's Harm Reduction Campaign
NEW STATE CONTRACT: KAUSE Marketing Group, a leading marketing agency specializing in social impact initiatives, is thrilled to announce that it has been awarded a new contract from the State of Maryland.
Navigating Ethical Waters: Developing Safeguards
Clearly define objectives, partner with reputable organizations, provide transparency in communication, practice authentic storytelling, and avoid greenwashing or cause-washing.
Understanding Behavior Change Marketing
Individuals typically progress through several stages when adopting new behaviors: pre-contemplation, contemplation, preparation, action, and maintenance.
Building a Strong Community & Engaging Supporters
In the realm of social impact, creating meaningful change often hinges on the strength and dedication of the community rallying behind a cause.
The Benefits of Cause Marketing Partnerships
New data underscores the growing influence of socially conscious consumers and the importance for businesses to align with causes that resonate with their audience.
Crafting Compelling Narratives that Inspire Social Action
Explore how to craft compelling narratives that resonate with audiences, evoke empathy, and inspire action to drive positive social change.
Mastering the Art of Fundraising Emails
In today's digital age, fundraising has evolved beyond traditional methods to include online platforms, social media, and, perhaps most importantly, email campaigns.
Strength in Numbers Equals A Stronger Cause
While nonprofit marketing involves individual responsibility, it is through collective effort, community support, partnerships, and empowerment that organizations can fulfill their purpose and create meaningful social impact.