Strategic Communications for Coppin State University
Client: Coppin State University
Project: Articles, Press Releases, and Announcements
Role: Content Development and Media Relations
Overview
KAUSE Marketing & PR brings extensive expertise in higher education communications, exemplified by our work with Coppin State University. Tasked with crafting a series of articles, press releases, and announcements, we helped elevate Coppin State’s brand and share its milestones with the broader community. Our ability to navigate the complex communications needs of universities, from faculty achievements to student success stories, is what allows us to deliver effective messaging that resonates with both internal and external audiences.
Challenge
Universities like Coppin State serve diverse audiences, including students, faculty, alumni, and prospective donors. Our challenge was to create consistent, cohesive messaging that not only celebrated the university's successes but also aligned with its mission of fostering educational excellence and community engagement. Communicating the right message to the right audience, while maintaining the institutional tone, was essential.
Approach
Drawing on our deep experience in the higher education sector, we approached Coppin State’s communications needs with a strategic focus. We crafted articles and press releases that highlighted key institutional milestones, faculty research, student achievements, and community partnerships. Each piece was designed to:
Enhance Coppin State’s visibility among local, regional, and national media outlets.
Amplify the university’s academic and social impact on diverse communities.
Align with broader higher education trends, ensuring the university's message was both timely and relevant.
Our approach also included:
Media outreach to ensure maximum coverage for announcements and press releases.
Targeted communications that spoke directly to the varied needs of Coppin State’s audiences, from prospective students to philanthropic stakeholders.
Collaborative content development, working closely with the university’s leadership to ensure each piece aligned with its strategic goals.
Outcome
Through our efforts, Coppin State University experienced enhanced media coverage, increased public engagement, and a stronger reputation as a leader in higher education and community development. Our articles and press releases not only informed but also inspired action, helping the university connect with stakeholders across multiple sectors.
Our work with Coppin State University highlights KAUSE’s ability to tailor strategic communications to meet the unique demands of the higher education space. Whether it's promoting academic excellence or strengthening community ties, KAUSE understands the nuances of university messaging and has the expertise to drive results.
Key Results
Developed a series of high-impact articles, press releases, and announcements that positioned Coppin State University as an academic leader.
Increased media visibility and stakeholder engagement through targeted communications.
Strengthened Coppin State’s reputation both within the academic community and in broader public discourse.