U.S. Department of Commerce’s Minorities in Tech -National Awareness Campaign
There are 300 federal labs available to the public. US Dept. of Commerce set to introduce and engage minority businesses, innovators, educators, partnerships, technology ecosystems, and others toward technology transfer opportunities.
Task:
Raise awareness of technology transfer amongst minority business owners. The nearly one million minority-owned firms in the United States employ more than 7 million people. Their participation in federally supported technology transfer and innovation creates more jobs and boosts business success and the U.S. economy. The Department of Commerce’s Minority Business Development Agency engaged IGS to help increase requests for technology transfer between the 300 federal labs available to the public and minority businesses, innovators, educators, partnerships, technology ecosystems, and others.
Deliverables Included:
Blog Articles; T2 Instructional Guide/white paper/Toolkit; Press Releases (2); Communications Plan (Created with Alan Richardson); After-event reports (after each location completed); Completed Contract Report; Partnership/Stakeholder Solicitation and Management; Paid Digital Ads; Bi-Folding Program Book (5); Event Pull-Up Banners & Signage; Step & Repeat; Infographics & Cards for Website; Lanyards & Printed Plastic Badges; MBDA InVision Tour Website (Copywriting and Wireframing); Potential Attendee Email Campaign for each city (approximately 18 designs); Potential Stakeholder Emails (3-5); Social Media Posts & Video Stories (Twitter, Instagram, Facebook, & LinkedIn); Speaker Presentation Templates; Third-Party Advertisements (3-6); Third-Party Email (2)
Results:
Created and curated multiple lead-generation pages. Emails accounted for 60% of registrations. Press releases had 124 magazine pickups, including Black Enterprise and other notable national news outlets. The website averaged 2,000 daily website hits, and nearly 300 videos, infographics, advertisements, email, website, and social media assets created.
NOTE: This contract was not a direct award of KAUSE, however, any assets, collateral, messaging, etc. presented on our site is a DIRECT result of leadership and/or product of one or more of KAUSE team members.